Job Description

Join to apply for the Digital Marketing Specialist role at First Texas Homes

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with a focus on driving brand awareness, generating leads, and increasing online sales.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns.
• Under the guidance of the Marketing Manager, create and implement effective digital marketing strategies aligned with overall business objectives.
• Manage and optimize various digital marketing channels, including:
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) advertising
• Social media marketing
• Content marketing
• Track and analyze campaign performance by monitoring key performance indicators (KPIs) to measure the success of digital marketing initiatives.
• Utilize analytics tools to gather insights and identify areas for improvement.
• Generate regular reports on campaign performance and provide actionable recommendations.
• Stay up to date with industry trends, keeping abreast of the latest digital marketing trends, technologies, and best practices.
• Continuously explore innovative approaches to enhance campaign effectiveness.
• Collaborate with cross-functional teams, working closely with the marketing, sales, and product teams to ensure alignment and synergy.
• Analyze and provide recommendations on the allocation and utilization of digital marketing budgets.
• Optimize spending to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media analytics tools).
• Excellent analytical and problem?solving skills.
• Strong written and verbal communication skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Attention to detail and ability to manage multiple projects simultaneously.

Preferred Qualifications

• Experience with A/B testing and conversion rate optimization.
• Knowledge of HTML, CSS, and JavaScript.
• Certifications in Google Ads, Google Analytics, or social media platforms.
• Experience in new home construction.

Seniority Level

Entry level

Employment Type

Full?time

Job Function

Marketing and Sales

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